Part of the problem with the GOP’s current strategy (or lack thereof) to combat the Left’s “war on women” narrative is that there’s too much talk and not enough action and accountability.Carly Fiorina, the former CEO of Hewlett-Packard and a former Senate candidate, has a plan she says is based on results instead of speeches and lectures.“As a business person, results matter to me,” Fiorina said when she spoke to the Washington Examiner. “So words are nice, but in the end words don’t change that much.”Fiorina came up with the idea for her plan, the Unlocking Potential Project, after she gave a speech at the Conservative Political Action Conference in March 2014. In the speech she took on the “war on women” narrative aggressively, noting that women make up 54 percent of voters.Women are not single issue voters.
“We’re not some special interest group and please don’t insult us by saying all we care about is reproductive rights, whether you’re pro-life or pro-choice,” Fiorina said. “I happen to be pro-life. But there’s more to women than that debate, there’s more to women than the debate about birth control.”Fiorina is right. It is insulting to assume that women solely are concerned with one issue or another. The War on Women meme began when all else failed for Democrats on the social issues. You may remember that during the re-election of President George W Bush, it was all about national security and the threats of terrorism on our shores. Women voters swung over to him in the aftermath of 9/11/01 - they were called "security moms". Before that women were referred to as "soccer moms" as it was presumed that women cared most about family issues and children, therefore more women voted for Democrats. To further exploit that line of thinking, the War on Women emerged over recent arguments about the so-called rights of women to tax payer funded birth control. Obamacare has provisions for federally funded birth control. Free birth control is assumed to be a human right now, according to Democrats. It's all rather silly when one looks at it from a realistic approach - most standard prescriptions for basic birth control pills cost about $7.00 per month. The issue clearly isn't about birth control. It is about the larger issue of employer paid health care insurance. Thus, the legal wrangling and debates.
And, over the battle of equal pay for men and women, Democrats like to say that those mean Republicans don't want women to make as much money as men in the work place. Paid partisans like to give the press tantalizing quotes to make headlines and sometimes that come back in a bad way.
Maybe you remember this one:
"Scott Walker is giving women the back of his hand" said Debbie Wasserman Schultz, DNC Chair. Walker is the Republican governor of Wisconsin running for re-election. She said this as the issue of domestic violence was all over the air waves and newspapers due to stories relating to that issue and professional athletes. She later had to apologize for her crude remark.
We Republicans have our own communications problems. We also make the mistake that voters won't take such nonsense seriously. We know better so we assume that everyone knows better. Unfortunately, that is not the case with most of today's voters. We can fix that and allow successful Republican businesswomen to lead the way. Carly Fiorina has taken the right first step. Republican women have to step up and state that Democrats don't speak for us. She has several ads out in states that can be in the GOP win column to take back control of the U.S. Senate. You can see ads she has done for Iowa, North Carolina, and New Hampshire, for example, HERE. Targeting specific races is how she is reaching voters.
Republican Women lead the way.