The idea of using shopping bags made of canvas or organic cotton is nothing new. Some of us began using the reusables back in the 1970's. With the last focus on global warming, now climate change, the younger generation is seeing the light, too.
Lauren Bush, daughter of Neil Bush and ex-wife Sharon, niece of the President, is a graduate of Princeton University and a vegetarian since the age of 4, according to today's Houston Chronicle. She has been in the world of fashion for many years now, at the ripe old age of 23, and is recognizable as a model for Tommy Hilfiger. Her long-time boyfriend is the son of Ralph Lauren. Insert joke - if they marry, she'll be Lauren Lauren.
Lauren has designed reusable grocery bags out of sturdy burlap and they are called the FEED Bag. Her boyfriend's connections helped her find a manufacturer. She devotes her time, full-time, to raising money for the U.N. food program and proceeds go to feed Rwandan children. Each bag sold sponsors 100 meals.
Her bag is a little difference as it is practical - it comes in a zip-up burlap pouch which fits in a purse. As the pouch opens, the bottom of the bag is formed. She uses her bag as a handbag and conversation starter.
"We grew up with the computer. Everyone is conferencing on BlackBerrys or e-mailing or texting, so you're just interconnected. You can't help but be aware and conscious about what's happening in the world. It's at your fingertips."
When asked about politics she says that is to be left to others in her family. "This is a humanitarian effort, not a political effort. Everyone should feed hungry people."
So far, she's sold more than 30,000 bags at the price of $59.95 each over the span of the past year. She's recently partnered with Whole Foods to sell the bags in those stores. So, when Senator Obama goes to his local Whole Foods in search for arugula, he may just purchase a bag from Lauren Bush.